In 2019 during the Milan Fashion Week we unveiled what is hiding behind the doors of our “Hotel” in Via Montenapoleone,
in the pulsating heart of wearable luxury.
A true labyrinth of experience where you can admire and try on the collection, by appointment only.
A unique experience that begins as soon as the door closes behind you and that continues leading you through its senses and shapes,
ending only when you decide to open that door again and step back into the real world.
The Hotel is an ancient palace where the rooms recall a parallel world and evoke old French nightclubs with their wood panelling.
The red velvet and the mirrored wardrobes create a location that only your most fervid imagination could think up:
each key opens a door full of emotions, secrets and innate sensations that seduce and enchant.